DISCUS 2022 Conference NOLA Concept: SOUL

Soul is the spiritual or immaterial part of something, regarded as immortal. The SOUL concept for NOLA 2022 correlates directly with how the Distilled Spirits Council of the United States (DISCUS) will be embracing New Orleans: a magical city immortalized through cocktails, jazz, and culture that radiates life. SOUL represents the ambiguous contagiously positive spirit New Orleans shares with the world.

Below are conference branding materials to include logo, posters, color studies and inspiration, icon treatment, image treatment, and mock-up of name badge materials.